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Made in Italy

Promoting the extraordinary Italian taste

The project True Italian Taste is promoted and financed by the Ministry of Foreign Affairs and International Cooperation and implemented by Assocamerestero in collaboration with the Italian Chamber of Commerce in Canada – West and Italian Chambers of Commerce abroad, to enhance and safeguard the authentic Italian food product. 

True Italian Taste is part of the program “The Extraordinary Italian Taste“.

The project is part of a national campaign whose main goal is to promote awareness in the world about the authentic and certified agri-food Italian products, as in the continent supermarkets’ shelves extensively host many products evoking Italy, neither having any connection to Italy, nor involving an Italian manufacture.

To learn more about Italy’s project for the promotion of authentic Italian DOP and IGP products worldwide, visit the official website of the project www.trueitaliantaste.com.

Italian Food Map! An Authentic Journey To Italy

italianfoodmap.com is the new portal dedicated to the promotion of authentic italian food and wine products in western canada. On the portal you will find:

Sorpresa! An Authentic Taste Of Italy

shop.iccbc.com is another new portal dedicated to the promotion of authentic italian food products in western canada.

In partnership with local grocery stores in British Columbia and Alberta, we have designed a mystery box named SORPRESA! (Surprise) for all those who love Italy and its culinary traditions.

Sorpresa! Mystery box includes a selection of fine foods to prepare an Italian aperitivo and dinner.