• BCLDB thematic month long promotion from August 27 - September 23, 2006
• Trade Wine tasting for representatives of the hospitality industry and media September 28
• Evening consumer wine tasting & a gala fundraising dinner September 28
• Improved in-store displays & marketing tools under BCLDB new guidelines

      (up to $15,000 investment made)

• Flavours of Italy in-store Italian Wine Buyers Guide with advertising opportunity

      (up to 20,000 copies printed)

REGISTER NOW!!! Don't miss out on Vancouver's most exciting Italian wine event of the year. 

The Italian Chamber of Commerce in Canada, together with BCLDB & various local partners, is organizing the fourth edition of "FLAVOURS OF ITALY".  The initiative will comprise a BCLDB thematic in-store promotion from August 27^th to September 23^rd as well as a wine and food tasting for media and hospitality industry professionals, followed by a consumer wine tasting and a gala evening fundraiser to benefit the Vancouver Playhouse Theatre Company and ICCC.

This year "Flavours of Italy" will also feature a trade mission showcasing Southern Italian foods & wines with participating companies from Basilicata, Puglia and Calabria.

The BCLDB thematic will promote Italian wines in 50 selected liquor stores throughout BC and it will be far more effective this year through improved in-store displays and additional marketing tools implemented under BCLDB’s new guidelines. An in-store Flavours of Italy Wine Buyers Guide (up to 20,000 copies) will be distributed in all participating stores. The full-colour guide will include a listing of your wines with their SKU numbers and brief food pairing notes.  There will be a limited opportunity for Italian wineries to advertise in this guide and the preference will be given to wineries that are represented in Canada by ICCC members.  Please call the Chamber for details.

We are also planning to incorporate add-ons (neck tags or Italian liquor minis, i.e. Grappa, Campari, Amaretto, etc), shelf talkers, and a contest. We will also hire Jim Rodgers to make sure all stores put up their displays on time and make them look attractive. To add even more impact we encourage agents to book in store tastings in some Signature stores during all 4 weekends in September.

In addition, we will further advertise Flavours of Italy through various local media including the local & ethnic television channels, local papers, Chamber’s website, Conexus magazine, Chamber’s E-Bulleting and BCLDB’s  Matters of Taste.

Agents participating in the trade tasting will be offered a 30% discount for wines purchased from the Central Licensee Liquor Store (upon registration you will receive a copy of the authorization letter from the BCLDB)

ICCC is currently coordinating the logistics of Flavours of Italy and finalizing the date (we are looking at the last week of September or the first week of October) and location of the industry tasting and the gala. As always the event will take place in a Vancouver downtown hotel.

PLEASE COMPLETE THE FOLLOWING ONLINE APPLICATION FORM AND FAX IT BACK TO OUR OFFICE AT: 604-682-2997

PLEASE NOTE:

DEADLINE FOR RECEIVING APPLICATIONS IS:

• MAY 29, 2006 – BCLDB THEMATIC SOLD OUT/CLOSED
• JUNE 30, 2006 – MEDIA & HOSPITALITY INDUSTRY TASTING