Italian Chamber of Commerce in Canada West | Made in Italy
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The project True Italian Taste is promoted and financed by the Ministry of Economic Development and implemented by Assocamerestero in collaboration with the Italian Chamber of Commerce in Canada West and Italian Chambers of Commerce abroad, to enhance and safeguard the authentic Italian food product. True Italian Taste is part of the program “The Extraordinary Italian Taste“.

The project is part of a national campaign whose main goal is to promote awareness in the world about the authentic and certified agri-food Italian products, as in the continent supermarkets’ shelves extensively host many products evoking Italy, neither having any connection to Italy, nor involving an Italian manufacture.

To learn more about Italy’s project for the promotion of authentic Italian DOP and IGP products worldwide, visit the official website of the project www.trueitaliantaste.com.

Goals

Within the project, the main goals for the Italian Chamber of Commerce in Canada West for 2016-2017 are:

  • To educate the Canadian consumers about the characteristics of authentic Italian agri-food products;
  • To raise awareness and of the Canadian professionals towards the European agri-food certification framework and the Italian PDO and PGI, Dop and Igp labels;
  • To develop and strengthen the presence of Italian quality products in the Western Canadian market.