Italian Chamber of Commerce in Canada West | Made in Italy
made in italy, awareness, education, development, the extraordinary italian taste, promozione e valorizzazione degli autentici prodotti agroalimentari italiani, consapevolezza, educazione, sviluppo, prodotti agroalimentari italiani, italy, italia
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The project The Extraordinary Italian Taste – Promotion and Enhancement of the authentic Italian agri-food products is promoted and financed by the Ministry of Economic Development in collaboration with the Italian Chamber of Commerce in Canada West (ICCC) and other eight Italian Chambers of Commerce in North America (Montreal, Toronto, Chicago, Houston, Los Angeles, Miami, New York and Mexico City).

The project’s activities will be implemented during 2016 and 2017 with the support of AICIG (the Italian Association Consortia of Protected Geographical Indication).

The project is part of a national campaign whose main goal is to promote awareness in North America about the authentic and certified agri-food Italian products, as in the continent supermarkets’ shelves extensively host many products evoking Italy, neither having any connection to Italy, nor involving an Italian manufacture.

Goals

Within the project, the main goals for the Italian Chamber of Commerce in Canada West for 2016-2017 are:

  • To educate the Canadian consumers about the characteristics of authentic Italian agri-food products;
  • To raise awareness and of the Canadian professionals towards the European agri-food certification framework and the Italian PDO and PGI, Dop and Igp labels;
  • To develop and strengthen the presence of Italian quality products in the Western Canadian market.