Annual Italian Events & Special Projects

Flavours of Italy

The Italian Chamber of Commerce in Canada is organizing its 9th edition of "FLAVOURS OF ITALY". As usually, the initiative will comprise a variety of events and promotional activities that will take place throughout the month of November, both in Alberta and British Columbia, this year enriched with lots of attractive novelties.

VANCOUVER

  • Hospitality trade & media tasting and evening consumer tasting – Monday, November 7th
  • Visit of the Italian food and wine delegations from Lombardy, Sicily and Reggio Emilia (TBC)
  • Month-long BCLDB thematic image promotion in 50 selectedBCLiquor Stores
  • Exclusive "Flavours of Italy" regional dinners with suggested wine pairings at selected local restaurants. Media and most important industry buyers will be invited as VIP guests to those dinners along with limited number of public
  • Wine awards – the invited guests of the industry and public tasting will be voting for their favourite red and white wines. The winners will be announced during the Flavours of Italy Gala Dinner

NB: The Chamber will verify with private wine stores the possibility oforganizing a promotion of Nominated Wines in one or more locations in November. The promotion willinclude in-store displays and tastings.

  • Dine Italia - this year Dine Italia will have regional focus. So far we have Lombardy, Emilia Romagna and Sicily interested to participate

    CALGARY
  • Hospitality trade & media tasting and evening consumer tasting - Wednesday, November 9th
  • Visit of the Italian food and wine delegations from Lombardy, Sicily and Reggio Emilia (TBC)
  • Italian wine awards Gala Dinner – Thursday, November 17th . Dinner will be held in a local Italian Restaurant
  • Wine awards–the invited guests of the industry and public tasting will be voting for their favourite red and white wines. The winners will be announced during the Wine Awards Gala Dinner

The Chamber is talking to Willow Park Liquor Store about organizing a month long promotion of Nominated Wines during their main location which will include in-store presentation/promotion similar to last year.

NB: The Chamber is verifying with the Willow Park Liquor Store the possibility oforganizing a promotion of Nominated Wines in their main location during the month of October. The promotion willinclude in-store displays and tastings.

FOR WINE AGENTS:
Download here your application form for the Vancouver event.
Download here your application form for the Calgary event

DEADLINES
VANCOUVER: All applications and payments are to be submitted before August 31st, 2011 by email at giacomo@iccbc.com or by fax at 604.682.2997.

CALGARY: All applications and payments are to be submitted before August 31st, 2011 by email at calgary@iccbc.com or by fax at 403.283.0484.

The Chamber is looking forward to working with you once again on promoting Italian wines and increasing your product sales in British Columbia and Alberta.

"Flavours of Italy", as a prestigious trade and consumer event attended by local industry professionals, corporate leaders, provincial and municipal dignitaries, financial decision makers, numerous SME owners and the sophisticated consumers of Western Canada, offers exceptional promotional opportunities for participating partners and sponsors by improving their name brand positioning and generating excellent networking opportunities and sponsor identification and recognition as a community supporter in a charitable event.

"Flavours of Italy" has been always supported by powerful media partners - Vancouver Sun, Province, Business in Vancouver, Vancouver Magazine, Calgary Herald, Global TV, CTV, Shaw TV, City TV, Channel M, etc, whose involvement before and during the promotional month help us to reach over one million readers and viewers in Western Canada and to give the event and its sponsors great visibility.

The advertising and promotional package for "Flavours of Italy" includes:

  • Television (dedicated airtime on Global TV)
  • Printed media (special feature and multiple ½ page ads combining for a total of $60,000-100,000 value of editorial and advertising space in the Vancouver Sun and Province newspapers before and during the promotional month, as well as a special feature in the Conexus Magazine)
  • Printed materials (brochures, posters, invitations & flyers mailed out to a database of 20,000 Chamber members and friends, etc)
  • Internet promotion and links on the following websites: Italian Chamber of Commerce, BC Liquor Stores, the Vancouver Sun, Province, Global TV, food & entertainment portals, etc
  • attractive prizes offered to participating consumers in British Columbia through contests promoted on the Internet, in local newspapers and on Global TV or CTV where they can enter to win authentic Italian prizes.

Past editions of "Flavours of Italy" and "Dine Italia" have been well-attended and successful events that have given great exposure and promotional benefits to our partners in addition to raising funds for partnering charitable organization such as Vancouver Playhouse Theatre Company, Michael Cuccione Foundation, etc.back to top

Dine Italia

The Italian Chamber of Commerce in Canada for the past 5 years has been organizing for the period of 2 weeks every Fall, an exciting and innovative restaurant dining promotion: "DINE ITALIA"- a celebration of Italian food and wine in selected 20 restaurants in the Vancouver area.

This new unique gastronomic experience allows restaurant patrons to enjoy a three or four course set menu of delicious Italian cuisine at a price point of $20, $30, $40 or $50. The target audience for this promotion are those who enjoy Italian food and wine bearing in mind that Italian cuisine is North America's favourite dining choice.

Dine Italia educates the Vancouver population about the wonderful and distinct flavours of Italy and brings Italian products into restaurants that usually do not carry or utilize authentic Italian ingredients and products. Our goal is to have these restaurants to continue utilizing Italian ingredients after the Dine Italia promotion. Meanwhile, well as established participating Italian restaurants receive extra visibility and promotion with brisk business during the event.

With confirmed sponsorship and support from the local media (Vancouver Sun, The Province, Vancouver Magazine, Channel M, City TV, 24 Hours, etc.) Dine Italia's marketing message can be noticed by over one million people in Vancouver and the Lower Mainland area.back to top

Made in Italy Design Tour 2011

Sept. 20th - Oct. 2nd

Are you ready to fall in love with Italy???

Then join us for the Made in Italy Design Tour 2011!

This sixth edition of our Made in Italy Design Tour, following the highly successful and widely appreciated tours organized by the Chamber starting in 2006, promises to be the most exciting - and at the same time the most relaxing - tour to date! With the addition of the fabled island of Sardinia to the tour’s already impressive itinerary, you will have the opportunity of a restorative weekend of relaxation after days of busy tradeshow meetings, seminars, workshops and visits to manufacturers’ plants.

The tour will offer you 2 days at one of the leading global design tradeshows:  MARMOMACC in Verona for the natural stone sector or CERSAIE in Bologna for ceramic tiles and bathroom furnishings. In addition, there will be 6 days of guided visits to showrooms and cutting edge production facilities of design sector companies in Veneto, Friuli and Sardinia, providing you with a unique insider’s view on the latest design trends throughout Italy. An inspiring environment, beautiful landscapes, extraordinary architecture and art, exciting exhibitions and new business opportunities, as well as educational seminars and conferences will be the ingredients of this unique and unforgettable experience.

The Made in Italy Design Tour has been recently recognized by the Italian Ministry of Foreign Trade as one of the most innovative and interesting promotional initiatives organized by the network of Italian Chambers of Commerce worldwide, and as such, has been granted government funding to make it an affordable yet unforgettable experience for Canadian interior designers and architects participating in the project.

Download your complete Design Tour 2011 Marketing Package here
Please find your Design Tour 2011 Application Form here

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Ospitalita` Italiana

Ospitalita’ Italiana is a quality seal that was launched in Italy in 1997 to promote the quality of Italian Touristic enterprises and to guarantee consumers of the quality of the services delivered. It engages about 5.000 among hotels, restaurants and holiday farms located in 18 Italian regions.

Following up the success obtained in Italy, the initiative has been now extended to enterprises abroad.

 

The Italian Chamber of Commerce in Canada – West, partner of the project, invites all the Italian Restaurants located in Western Canada to benefit from the many promotional actions linked to the initiative. All the restaurants approved by the Italian Certification Commission will receive the Ospitalita’ Italian Promotional Pack. The package includes a certificate, the official plate and window decals.

 

In addition, winning restaurants will be promoted through all the participant media that include:

  • TV shows in Italy
  • Guides and magazines
  • Internet portals
  • Newsletter, websites and social networks

Ospitalita` Italiana awarded restaurants in Vancouver can be found here.
Ospitalita` Italiana awarded restaurants in Calgary can be found here.back to top

    Ospitalita' Italiana Quality Seal 2012

    JAnuary to MArch - vancouver, calgary

    We are pleased to announce that the selection process for the second edition of Ospitalità Italiana Quality Seal is now open.

    The goal of this initiative is to promote authentic Italian restaurants abroad through a certification process that guarantees the quality of the products and services provided.

    Last year, out of 1000 restaurants which applied, 720 were certified; 3 of them in Vancouver, 6 in Calgary. Please follow this link to see the complete list of restaurants certified in 2011: http://www.10q.it/strutture_elenco_rim.php?paese=537&citta=230.

    If you think you might be one of these authentic Italian restaurants in BC or Alberta, or you have been contacted by the Chamber already, below you can download:

  • The Application Form
  • The Cook's Expertise Form
  • The Project Overview
  • The Regulation for the Issue of the Quality Seal
  • The Technical Specifications

All Application Forms must be filled in and returned to our office by February 29th.

For more information, please contact:

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