24 Oct Free Trade Agreements: an opportunity also for Italian Craft Beer in Canada?
The advantages for the export of the Italian agribusiness industry in the world and the strengthening of the made in Italy due to free trade agreements are topics on several occasions treated by the Centro Studi Italia Canada.
Andrea Guerra, Eataly Executive President, Ettore Prandini, Coldiretti National President, Matteo Pignatti, Economist at Confindustria Research Department, Confindustria Studies Center and others at the round table, promoted by NCTM Studio Legale and moderated by the Dr. Paolo Quattrocchi, partner of the law firm and director of the Centro Studi Italia Canada.
We will also talk about CETA which, since its entry into force, has intervened to:
- facilitate exchanges between Italy and Canada and therefore favor Italian exports of the agri-food sector;
- to guarantee protection in the Canadian system of 171 Geographical Indications of Italian agri-food products;
- provide for a form of protection in the Canadian system for the indications not included in the treaty, precisely because of the changes to the protection system established by Canadian legislation as a result of the signing and entry into force of CETA.
In the agri-food industry, Italy is Canada’s first supplier to the European Union and the 4th largest world supplier, behind the United States, Mexico and China. The Agribusiness sector is the second largest Italian commercial export sector to Canada (after Machines) and represents over 1/7 of the entire Italian export to Canada in 2016 ($ 1.2 MLD CAD over $ 7.5 MLD CAD).
In terms of values (2016), the 5 largest Italian food products exported to Canada are: Wine ($ 483 Mln CAD); Olive Oil ($ 164 Mln CAD); Cheeses ($ 64 Mln CAD); Pasta ($ 59 Mln CAD); Coffee ($ 46 Mln CAD).
THE ITALIAN BEER EXPORT IN CANADA
Regarding specifically the offer of Made in Italy craft beer, focus of the round table, a first point in favor of the sector is the growing number of consumers who register in Italy and abroad.
Italian beer exports increased by 144% in 10 years, according to Coldiretti. A success also pushed – continues Coldiretti – by the boom of microbreweries that ten years ago were just over thirty and now they are about a thousand for a production estimated at 45 million liters. The new artisan production Made in Italy is very diversified and besides contributing to the economy, it also represents a strong boost to employment, especially among those under 35 who are the most active in the sector with profound innovations.
The success rate of beer is also the birth of a Consortium for the protection of Made in Italy craft beer, thanks to the ingenuity of Teo Musso (birrificio agricolo Baladin), Marco Farchioni (birrificio Mastri Birrai Umbri), Giorgio Maso (birrificio dell’Altavia), Vito Pagnotta (birrificio agricolo Serro Croce) and Giovanni Toffoli (Malteria Agroalimentare Sud), with the aim of guaranteeing the origin of the raw materials (ie from hops to barley) and, above all, the artisan processing against proliferation of fake craft beers and the approval of the great world brands.
THE CETA AND THE ITALIAN BEER
The CETA free trade agreement has simplified exports of goods and services between Canada and the European Union. Italy, known for its excellence, is among the European partners most favored by this kind of agreements which, by their nature, facilitate the diffusion of made in Italy, letting the free movement of goods favor the knowledge of the Italian product .
And although CETA does not deal with dictating a specific discipline relating to beer, it is undoubtedly to be counted among the Italian excellences, already appreciable abroad, that will be able to see their visibility increased by virtue of the CETA.
Beer plays a role of great importance in the CETA scene in the light of data on alcohol consumption in Canada, as Canadians are big beer drinkers, with a per capita consumption of 75.6 liters per year (against 78.3 liters in 2012).
Therefore, beer remains the most popular alcohol in Canada and with the ratification of CETA there can only be margins for improvement in market trends compared to exports of this drink.
We can conclude, therefore, by affirming that also CETA in the context of international agreements – although not exempt from criticism – represents a valid instrument through which to enhance the export of Italian excellence.
ROUNDE TABLE PARTICIPANTS
 Data provided by ICE in the 2018 WINE IMPORT AND CONSUMPTION Guide: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=2ahUKEwjDz8Tfw4XlAhUKPVAKHRFCBk8QFjAAegQIARAC&url=https%3A%2F%2Fwww.assindustriavenetocentro.it%2Fconfindustria%2Fvenetocentro%2Fistituzionale.nsf%2Fattachments%2F86C20DFC6208EB89C125837B0055605B%2F%24file%2Fice_canada%2520import%2520vino.pdf%3Fopenelement&usg=AOvVaw278hh1i5APX1gPsv2B8hnK.